一个深度根植在深圳的系列，Urban chic意味着“在优雅中制造俏皮”，在极度务实的深圳做出品牌的自我表达、探索多样性和边界突破。打造高效但耐品读、个性十足但不浮华的空间体验。

通过Urban chic系列，如室尝试在玻璃和钢铁森林中去建立一个属于人的锚点。

简洁优雅：经得起时间的审美，使用两三种材料实现空间的层次和丰富，并在空间中仅突出其中一种材料或颜色。

实用舒适：不为设计的吊诡牺牲功能性和舒适性，空间的流畅让消费者和员工都能在其中获得更好的体验，忙碌的深圳人值得拥有一个看得见风景的房间。

回溯潮流：在过去的黄金时代中寻找可以共鸣的锚点，并用新的手法重新诠释

Deeply rooted in Shenzhen, the Urban Chic series embodies “infusing playfulness into elegance,” achieving brand self-expression, exploring diversity, and breaking boundaries within the city’s intensely pragmatic environment. It creates spatial experiences that are efficient yet layered, distinctively personal yet unpretentious.

Through the Urban Chic series, RUHAUS endeavors to establish an anchor point for humanity within Shenzhen’s glass-and-steel forests.

Simplicity & Elegance:
Timeless aesthetics. Using just two or three materials to craft spatial layers and richness, while highlighting a single material or color within the space.

Function & Comfort:
Never sacrificing practicality or comfort for design novelty. Fluid spaces enhance the experience for both customers and staff. Busy Shenzheners deserve a room with a view.

Retrospective Resonance:
Seeking resonant anchors from golden eras past, and reinterpreting them through a contemporary lens.