90后海汇快闪店

 

项目名称:90 后海汇快闪店
项目类型:零售,展览
项目设计:2024
完成年份:2024
项目地址:广东省深圳市后海汇B1层
建筑面积:170㎡
客户:90 Space
材料:阳光板 竹子 利旧刷黑欧松板

 

90 Houhaihui Pop-up Store

 

Project name: 90 HouHaiHui Pop-up Store
Project type: Retail,Exhibition
Design year: 2024
Completion Year: 2024
Project location: Floor B1, Houhaihui, Shenzhen, Guangdong Province, China
Gross built area: 170㎡

Clients: 90 Space
Materials: Polycarbonate Sheet, Bamboo, Re-utilized Black Paint Oriented Strand Board

90,
一个关注文化、生活、创意的自媒体
致力于筛选出一系列优质的内容
给希望遇见有趣的人们带来最有质感的线下体验

 

90,
A self-media platform focusing on culture, life, and creativity.
Committed to curating a series of high-quality content.
Bringing the most textured offline experiences to those who seek to encounter interesting people.

 

店铺通常要求一个完整的大体量展陈空间,然后在周边留下附属功能及漫游动线。由于项目的特殊性以及呈现的“混沌”的状态,我们对空间的操作进行了反转,将“混沌未知”的功能收纳在几个盒子中,而将路径作为展陈的主动线。
通过置入和扭转,最终将大的场地为五个小的展区,构建出不同的聚落组团。

 

Shops typically require a large, cohesive display space, with ancillary functions areas and roaming pathways around it. Due to the unique nature of the project and its presentation of a “chaotic” state, we reversed our approach to spatial design by containing the functions of “chaotic uncertainty” within several boxes, while making the pathways the active lines of exhibition. By inserting and twisting spaces, we eventually divided the large site into five smaller exhibition areas, creating distinct settlement clusters.

 

通过内部和外部两个对比鲜明的空间环境构成,形成独特的空间体验。不同的空间体块通过定期的布景展现不同的气息,成为不可再生的瞬间记忆。而聚落之间的“间隙”尺度控制便于建立“漫游路径”,让消费者产生一种漫游在街巷的熟悉感觉,同时由于路径的交错,碰撞出感官的奇遇。

 

Through two distinctly contrasting internal and external spatial environments, a unique spatial experience is created. Different spatial elements, showcased through regular set changes, emit varying atmospheres, becoming irreplaceable moments of memories. The scale control of “gaps” between settlements facilitates the establishment of “roaming paths,” allowing consumers to experience a familiar feeling of wandering through streets and alleys. Meanwhile, the intersection of these paths create sensory encounters and surprises for individuals within the space.

通过采用香港建筑工地仍沿用的竹质脚手架去构建整个空间和陈列体系,以近似的元素去统合视觉系统,以统一的视觉概念统筹不同品牌盒子之间的差异。

 

By employing bamboo scaffolding commonly used in Hong Kong construction sites to build the entire spatial and display system, we aim to unify the visual system with similar elements, and manage the differences between various brand boxes under a cohesive visual concept.

最大限度地利用旧有的设备设施,通过材料更替和装置的附着,去制造新的视觉体验。节省施工和材料成本的同时,也避免了拆除和清理垃圾带来的时间损耗。将Oasiz深业快闪店的黑色木板拆除,重新利用作为现有竹架的搁板。

 

Maximizing the use of existing equipment and facilities, we create new visual experiences through material replacement and the attachment of new installations. This approach saves construction and material costs while also avoiding the time loss associated with demolition and waste removal.The black wooden boards from the Oasiz ShenYe pop-up store were removed and reused as shelves for the new bamboo scaffolding.

通过游牧系列项目不断打磨出的更成熟和高效的落地流程,七天便完成整个场地的更替和道具搭建工作。

Through the more refined and efficient implementation processes honed by the Nomadic Series projects, the entire site replacement and prop setup were completed in just seven days.